Industry News

OPTIMA® Batteries Announces New Power Play

OPTIMA® Batteries Announces New Power Play Text-to-Win Promotion Kicking Off July 1 at Retailers Nationwide


Consumers Can Text or Scan On-Pack QR Code for a Chance to Instantly Win One of Hundreds of Great Prizes from Performance Automotive Power Brands

June 29, 2011 (MILWAUKEE) – OPTIMA® Batteries, a leader in high-performance automotive and marine batteries, today announced its new 2011 retail promotion that is designed to benefit automotive enthusiasts as they gear up for an action-packed season of high-powered events. Beginning July 1, 2011 consumers will find OPTIMA RedTop® and YellowTop® products with a specially designed on-pack sticker, and will be given an opportunity for text-to-win one of hundreds of prizes instantly from leading automotive aftermarket brands.

Read more: OPTIMA® Batteries Announces New Power Play

ODYSSEY Battery Sponsors Hart and Huntington Off Road

ODYSSEY Battery Sponsors Hart and Huntington Off Road

ODYSSEY Battery recently agreed to a partnership with Hart and Huntington Off Road, a team of seven drivers in six different classes who complete in the Lucas Oil Off Road Series, televised on CBS, Speed, Versus and Mav TV. As an official sponsor, EnerSys will provide ODYSSEY batteries and technical support to all seven drivers. The Hart and Huntington Off Road team races in seven different divisions, ranging from the JR 2 Trophy Kart Division, driven by the team’s up-and-coming starts, to the Pro 4, in which competitors drive 4-wheel drive, 950 horsepower trucks.
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Read more: ODYSSEY Battery Sponsors Hart and Huntington Off Road & Merge & Merge

Decibel Car are proud to announce that they have now merged with The merger combines the excellent knowledge base and Forum community resources of Decibel Car with the huge audio wiring database from Car Audio Wiring. With wiring information for literally thousands of North American, European and Australian domestic models, this alliance makes Decibel Car one of the biggest FREE repositories of car audio information online today.

KICKER® Bass Engineering Gets a Square Makeover with the Solo-Baric® L3

KICKER® Bass Engineering Gets a Square Makeover with the Solo-Baric® L3

Kicker L3 SolobaricSTILLWATER, USA – KICKER’s® distinctive subwoofers are indentified by rich, deep bass, indestructibility and quality sound. That legendary engineering integrates with patented KICKER Solo-Baric® square-subwoofer technology to craft the Solo-Baric L3 Subwoofer series. The Solo-Baric L3 Subwoofer provides all that is expected from a KICKER subwoofer, plus the extra bass and decibels supplied by Solo-Baric’s innovative square cone.

The Solo-Baric L3 was designed with many of the superior features used by all KICKER subwoofers, but in a square design, KICKER founder and President Steve Irby said.

“For a little more money, you can get more volume, more cone area and more air displacement,” Irby said. Utilizing KICKER’s most advanced cone design, the Solo-Baric L3’s SoloKon™ technology ensures strength for reliable performance and accurate response. Its injection-molded, ultra-rigid design with vented, 360-degree back-bracing pushes mass quantities of air for louder bass. The patented corner-ribbed, double-stitched Santoprene® surround assists in holding a heavy-duty motor structure in place, providing durability at a high excursion without compromising sound quality.

Read more: KICKER® Bass Engineering Gets a Square Makeover with the Solo-Baric® L3

KICKER® Plays Host to Hometown 2011 Bash Car and Truck Show

KICKER® Plays Host to Hometown 2011 Bash Car and Truck Show

STILLWATER, Okla. – In its second go-round, the KICKER® Bash Car and Truck Show gets underway at KICKER World Headquarters here, March 26 and 27.
KICKER’s two-day event is centered around top-of-the-line cars and trucks competing for a chance to win bragging rights and tons of prizes. Interested parties can also join the Facebook group by searching for KICKER Bash 2011.

Fully equipped with delicious food, quenching beverages, tons of activities and entertainment, the KICKER Bash is free for those who wish to walk around and check out the wide variety of vehicles and fun!
In conjunction with engines revving, thundering subwoofers, food, drinks and mayhem, KICKER personnel will also be giving tours of the outstanding Visitors Center, open to educate the public about the KICKER brand, its products and Livin’ Loud®!

Read more: KICKER® Plays Host to Hometown 2011 Bash Car and Truck Show