Industry News

JL Audio Retro Fits Eclipse Displays

JL Audio Retro Fits Eclipse Displays

Miramar, FL (July 19, 2010) – Following the departure of Eclipse Car Audio from the US retail channel, many autosound retailers were left with displays that were “almost new” and loaded with defunct products. Turning a negative situation into a positive, JL Audio created and is offering authorized dealers, free upgrade kits for these displays plus demo pricing and terms for the displayed products.

Acting on an idea from Brian Power JL R&D, led by Bill Hamze, developed the concept of a easy to install retrofit kit to re-purpose the Eclipse displays. The kits are in production and many have been installed on the sales floor at JL Audio retailers.

With the purchase of the displayed product under standard demo terms, the dealer receives a new, ported subwoofer enclosure tuned specifically for displaying a 12W3v3 subwoofer and featuring large “JL AUDIO” graphics on the sides. Also included is a beautiful JL Audio logo medallion and mounting fixture to replace the original signage on the display. Rounding out the package is a trim piece designed to highlight a JL Audio XD400/4 four-channel amplifier, along with information graphics to support the sale. Dealers can then install a selection of head units of their own choosing.

The display with the medallion installed fits comfortably in spaces with 8 ft. ceilings and has been fully tested with its original power supply and switching. According to Manville Smith, VP of Marketing for JL Audio, “Once this display is refitted with JL Audio speakers, amp and subwoofer, it delivers tremendous visual and sonic impact that is sure to result in plenty of great audio sales.”

The Eclipse Display Upgrade Kit is available now to all authorized JL Audio dealers. Contact your rep or JL Audio Area Sales Director at 1-888-JLAUDIO.

OPTIMA® Batteries joins Kalitta Motorsports as Associate Sponsor

OPTIMA® Batteries joins Kalitta Motorsports as Associate Sponsor

YPSILANTI, Mich., (July 14, 2010) –


OPTIMA® Batteries, a worldwide leader in high-performance batteries, announced today it will join Kalitta Motorsports, one of the most accomplished teams in the history of NHRA (National Hot Rod Association) Professional Drag Racing, as an associate sponsor for the remainder of the 2010 NHRA Full Throttle Drag Racing Series as well as for the 2011 season.

Read more: OPTIMA® Batteries joins Kalitta Motorsports as Associate Sponsor

Kenwood Teams with HD Radio Technology

Kenwood Teams with HD Radio Technology

LONG BEACH, CA (Car Entertainment) -- Kenwood USA Corporation announced the launch of a national radio campaign designed to promote the built-in HD Radio Technology performance and benefits of the Kenwood KDC-HD545U.

The popularity of HD Radio Technology has grown tremendously, and coupled with legendary Kenwood audio technology, the performance of this product is stunning, said Keith Lehmann, Senior Vice President of Kenwood’s Consumer Electronics Sector. This promotion will put the attributes of HD Radio Technology squarely on the minds of millions of consumers, and associating it with the brand awareness of Kenwood will surely create a call-to-action that will get consumers visiting authorized Kenwood retailers for a demonstration.

Read more: Kenwood Teams with HD Radio Technology

KICKER Plays Host to Hometown 2010 Summer Bash Car and Truck Show

KICKER® Plays Host to Hometown 2010 Summer Bash Car and Truck Show

STILLWATER, USA – KICKER® Performance Audio is throwing the biggest bash of the summer here with a two-day event centered around top-of-the-line cars competing for a chance to win bragging rights and tons of prizes. The KICKER Summer Bash Car and Truck Show gets underway at KICKER World Headquarters Aug. 14 and 15.

Fully equipped with delicious food, quenching beverages, tons of activities and entertainment, the car and truck show and KICKER Summer Bash is free for those who wish to walk around and check out the wide variety of cars and fun! 

In conjunction with engines revving, thundering subwoofers, food, drinks and mayhem, KICKER personnel will also be giving tours of the outstanding HQ Visitors Center, which is now open to educate the public about the KICKER brand, its products and Livin’ Loud®! The ultimate KICKER experience starts immediately upon entrance through the front doors. With massive displays of KICKER gear, visitors will see, hear and feel the rumble that KICKER is all about. The Center’s gift shop is loaded down with swag and gear for purchase as well, including KICKER t-shirts, earbuds, iKICK and zKICK iPod® and Zune® player docks, and great-sounding headphones.

Read more: KICKER Plays Host to Hometown 2010 Summer Bash Car and Truck Show

Pioneer Car Electronics Hits the Road

Pioneer Car Electronics Hits the Road

Leading Car Audio and Navigation Manufacturer Blankets the Nation by Partnering with Hot Rod Power Tour, DUB Show Tour and Others. Long Beach, CA 6/8/2010

No matter where car audio and automotive enthusiasts are this summer, Pioneer Electronics (USA) Inc. Car Electronics Division won’t be far. The manufacturer responsible for being the first to bring a single CD player into the dashboard, detachable faceplate technology, smart phone integration and most recently, touchscreen control of Pandora® internet radio into the car, is hitting the road along with its top retailers at some of the most popular auto enthusiast tours and events including the Hot Rod Power Tour, the DUB Show, the Car Craft Summer Nationals, the Lowrider Tour and EnduroCross.

“We all know that automotive enthusiasts are not only very passionate about their vehicles, but also about listening to music when they’re driving, in the shop working on their vehicles or attending events. As the leading manufacturer of car audio products, Pioneer shares their passion for the combination of music and cars,” said Ted Cardenas, director of marketing for the car electronics department, sales and marketing division of Pioneer Electronics (USA) Inc. “At each event we’ll be introducing enthusiasts to our wide range of car audio, video, and navigation products, connecting them with some of our top dealers, and showcasing the skills of the local installer in their own backyards.”

Read more: Pioneer Car Electronics Hits the Road